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Branding your company is essential in garnering a positive response in your audiences mind. It provides name recognition and adds to the perceived value of the company. You will be able to consistently gather a favorable branded image of your company by implementing these branding elements.

 

  • A branding company can transform your image, the message and philosophy, and the intentions of your company into one brand. They will establish an excellent business identity through the use of: Letterheads, Business Cards, Websites, Brochures, Videos, and Product and Packaging Designs.
  • Write articles and press releases that you can issue to the media and post on your site often.  Be sure to send out these media releases before and after each event
  • Make sure your marketing is diverse to seek out clients. Do not just have your PR and Media cater to your own individual industry.
  • There are national and local conferences in each industry. You should attend and participate in two of them at the minimum.
  • Online newsletters should be created. You can also issue direct mail newsletters.
  • You can get your company in the press for free by participating and sponsoring local charity events. If you are just participating, make sure you get your name in the program that is distributed.
  • Network with all potential teaming partners. These future affiliates will need to know your team and expertise.
  • Find out all the aspects that may be important to this new market. From the projects, people, and services, you will have to capture this regional tone in all your collateral material.
  • Establish tip sheets that give examples on how your company is different than your competitors. Make these examples relevant to the needs of your potential clients and teaming partners. Once established, incorporate this into all your branding statements.
  •  Create a calendar of local events you can attend to make your company and brand visible. Once you decide which events you will attend that are related to your potential clients interest, post the dates and events you will attend on your website.
  • Post a professional survey on your website with the results easily accessible.
  • Your website needs to be informational based. Besides being able to demonstrate your expertise, search engines can find you easier. Update your website content with informative materials at least once a week.
  • Use all the methods you can to communicate the financial value of your brand to those significant people associated with it.
  • It is imperative to maintain a high level of professional customer service. Employ people who can deliver great customer care at all times. Word-of-mouth can build or destroy a brand.


Increase Your Targeted Website Traffic:

Increasing your website visitors is an important goal for anyone who owns a website. To optimize the traffic that is on your website, you may need to employ a sophisticated system of Search Engine Optimization, or SEO for short. The following will be a general summary of the steps that need to be taken in order to successfully optimize the search results for the keywords that apply to your website. In the future, you will be provided with a detailed analysis of the steps you will need to take. But for now, to learn the general feel, digest the following 4 steps that need to be taken.

These are the steps that will need to be taken:

1. For each page of your website, you will need to insert an HTML tag that is unique, a meta description tag, and a meta keywords tag.
2. Learn the W3C structure and follow it. To make your keyword phrase more prominent, include it in the headers of your website and make it italics or bold.
3. Create a site map and link this sitemap to every page that you have created for your website
4. Organize your navigation by order of importance as it pertains the keyword phrases that you have set up. Some people break their website into multiple pages, for those who do that, the best thing is to link the most significant pages from every page of your website, then link this to the other pages using the section header option of the site map.



Applying the tools to the job

Be comforted in knowing that unlike Google, Which only allows for 2%, engines like Yahoo and MSN allow for higher keyword density. It can be as much as 5% of the total words. As you can see that is quite a significant distance between the Google limits and the others. It is up to the webmaster to recognize which tradeoff will be necessary to involve his site with. A smart webmster will also take in consideration that the copy will have to read well for potential customers and clients. Below are particular strategies that can be applied:
- Titles are a key element in the search engine algorithm. Titles can also serve as a way to display the most sought after keyword on the page. To provide a boost to the page, each page should have a unique title. The most important keyword should be somehow included in the Page Title.
- Have a well linked site map connecting the different supporting pages, to the main targeted page. These links should have an appropriate anchor text, emphasizing the main keyword. The supporting pages should each be a part of the overall theme and provide additional keywords for the focus page.
- Encourage your linking partners to use link anchor text that contains your targeted keywords. Try to strong anchor text from as many incoming links as possible to get your page to appear in the search rankings at all.
- Be careful not to trigger any link text filters by using all identical wording. It is highly unlikely that all inbound links will contain the same link text, but is important to keep the potential triggering in mind.
- In Yahoo and MSN search rankings, Bolding keywords seems to help. Google does not seem to be affected by the bolded keywords, but they are affected with larger size fonts.
- By enclosing the most important words in h1 and h2 tags extra keyword density is achieved. This works with all the search engines is the tags are used sparingly.
- Do not overuse the terms. You could lose your search rankings.
- By adding a blog or forum component to a website, one can increase the overall site total of keywords. A blog is usually updated daily. With these regular postings, a significant number of well themed keyword rich pages to the site. A forum can work on its own for your site. The forums visitor traffic adds unlimited keyword laden pages to the website. Forum members provide many keyword rich incoming links. This moves a site closer to authority site status.
- These naturally attracted incoming links, a hallmark of blogs, are usually accompanied by keyword anchor text and theme related sending pages.

By having an effective title, well linked site map, adding blogs and forums to your site, you are already ahead of your competition. These elements while effective, are overlooked by many. A simple task like bolding a keyword may seem like a waste of time, but it can set you apart from being on page 1 or page 5 of a search result page.



Keyword factors for consideration

Whether its Google, Yahoo, MSN, or others, Each search engine has a different keyword calculation formula. Google is stricter than most in that they lower allowable density levels whereas the others may allow heavier keyword numbers per page. You will see the different affects of the keyword density on each search engine. There are certain modifications that  must be given consideration. These include but are not limited to:

-          Bolding, Italic, actual keyword type size used for Page Title, and the topics inside the article

-          Consideration should definitely be given to the incoming link anchor text to a web page. Remember, any linked off page content is part of the receiving page’s total content.

if executed properly, implementing a system that ensures that both the placement and density of a webpage’s keywords are among its top priorities, will give a website high search result success. -The goal of using keywords is to boost your websites rankings. If these factors are not used with your keywords, then you are wasting time and money.  Even though a magic formula does not exist, there are still a few basic ideas that should not be overlooked.

What keywords to choose

When choosing A keyword there are different levels of competition for the words. You must take in consideration the following factors while choosing:

-          Choose one, two at the most, keywords to focus your energy on. When it comes to a highly competitive keyword situation, focus on one keyword for the topic of any page.

-          Long term ranking is the goal to keep in mind. It is imperative to have a concentrated effort on a particular keyword of keyword phrase

-          The website’s home page and internal pages should have a different focus, but the overall goal should still be kept in mind when modifying these pages. You can add power to your keywords by having a series of pages that support each other by keeping to the same theme.

-          With lower competitive search terms, time and effort should not be wasted on just a single keyword.  It is best, in these situations, to target two or three low competition keywords on each page.

-          The largest category, perhaps, of keywords that are dealt with are the moderately competitive keywords. A key strategy in the case of these medium level difficulty keywords is to place them all on the home page.

-          For the highly competitive keywords, a much more strategic and concentrated effort must be used for these sought after search terms. A heavy competition will call for you to target only one keyword. You will lose the focus of the page’s keyword if you use any more than that. The effort must be put on the one search term that has been deemed important.

-          There must also be a significant amount of focused pages created to support the highly competitive keyword. In most cases even having some pages starting on the path to an authority site is necessary.

No matter the level of competition, it is always good to become dominant in as many search terms related to the site’s topic as possible. Once you reach a ranking that you deem successful then focus on the next term. Visitor traffic will increase the more keywords are controlled. Controlling them will open more paths to enter the website.



Keyword Density

While “Keywords” are the key elements to website building and increasing traffic to websites, many website owners do nothing to strengthen them.

Keywords are very important to the placement of a website in search rankings. These search terms are often taken for granted even though they are a critical component of Search Engine Optimization (SEO) efforts.

The reality of Keywording is a simple concept. Without any keywords for the search engine to index, the search engine results page (SERPS) will have nothing to seek out and find.  These keywords are how search engines function. The strongest keywords lead to great search results for a website if used properly. To keep your keywords working for you, you must work your keywords.

You can see the importance of keywords to websites in two ways:

-          The placement on the page is the first way. Many major search engines to a certain degree value the placement of the keywords when it comes to determining the strength and placement of the website. There are strategies that must be learned when it comes to proper keyword placement in on and off page content.

 

-          The second way you can see the importance of keywords is by their density on the page. Search engines are powered by algorithms and how many keywords that appear on the page is a huge factor. This makes the choice of keywords very critical. Many of the keywords are highly competitive, so choosing the right ones to appear often on your page is one of the elements that make a web designer successful on a search engine result page



Increasing your website visitors is an important goal for anyone who owns a website. To optimize the traffic that is on your website, you may need to employ a sophisticated system of Search Engine Optimization, or SEO for short. The following will be a general summary of the steps that need to be taken in order to successfully optimize the search results for the keywords that apply to your website.  In the future, you will be provided with a detailed analysis of the steps you will need to take. But for now, to learn the general feel, digest the following 4 steps that need to be taken.

These are the steps that will need to be taken:
1. For each page of your website, you will need to insert an HTML tag that is unique, a meta description tag, and a meta keywords tag.
2. Learn the W3C document structure and follow it. To make your keyword phrase more prominent, include it in the headers of your website and make it italics or bold.
3. Create a site map and network this map to every page that you have created for your website
4. Organize this navigation map by order of importance as it pertains the keyword phrases that you have set up. Some people break their website into multiple pages, for those who do that, the best thing is to link the most significant pages from every page of your website, then link this to the other pages using the section header option of the site map.



Search engine optimization writing—SEO writing for short—is a way to increase online traffic to your site, which can result in increased sales. SEO writing focuses on using relevant keywords to generate original content. These keywords are what online users will look for using search engines. Good content can help your site come up in the top search results for those keywords.
Skilled SEO writers are in demand because internet marketing has become so important to businesses. SEO writing is just one method of boosting the search engine results of your business.
Your results can vary from search engine to search engine. No matter what SEO method you use, it is almost certain that you cannot reach the top spot in every search engine out there. However, experts in SEO writing can use your keywords to reach the top spot in one search engine, and systematically change the keywords to keep you in the top rankings.
However, there is no guarantee that you will keep the top spot, even when using SEO writing strategically. It can, however, increase the number of people who visit your site. Advertising can be extremely expensive, and many web users tune out online ads anyway. But by targeting your content using keywords your potential customers are likely to search for, you can bring them right to your site.
Anyone who is interested in research and writing can create targeted content. But for the most effective SEO writing, it is best to turn to professionals. Search engines are often changing the way they rank sites, and writers who specialize in creating SEO content stay on top of these changes so that they are always using best practices.

Keys:

  • Quality SEO writing can boost traffic to your site by increasing your page rankings. More traffic can lead to more sales.
  • You can create your own SEO content with some simple research and writing.
  • Professional SEO writers can take best practices into account to maximize the benefits and boost your page rankings even further.

 



Choosing Web Hosting:

When choosing a host for your website, be sure you understand everything included in your package. For example, be aware of the details about your available disk space, bandwidth, CPU usage, and any other additional features.
Be ware of web hosts that offer unlimited bandwidth or other unlimited resources. There is no such thing as truly unlimited, and you might find yourself actually bound to a package filled to the brim with fine print and restrictions.
Should you be starting your own website or service, it is worthwhile to start off with grid or shared hosting instead of a virtual private server (VPS) or dedicated server hosting. This offers you more flexibility, because you won’t know at first how many visitors to expect.
There are advantages and disadvantages to both shared hosting and dedicated server hosting. Which one is better for you depends on your business and goals. Shared hosting is when multiple websites share the resources of one server. These resources include total space available, memory, processor speed and bandwidth. Dedicated server hosting is when you are the sole owner of the server. It offers you freedom and flexibility, but at a price-dedicated server hosting is far more expensive than shared hosting.
Keys:

  • Choose a web hosting package that suits your needs.
  • Decide whether shared hosting or dedicated server hosting is better for you.

Shared Hosting:

Shared hosting can be had for anywhere between $3 and $20 per month, making it much cheaper than dedicated server hosting. If you are just starting out and aren’t expecting heavy traffic to your site, the low price might be all you need to pay. However, there are certain disadvantages.
IP sharing can turn sour in a hurry if another site on your server is blacklisted for an unethical activity, such as spam or generating illegal script. If one site on your server is blacklisted, the rest of the sites on your server will be, too. This can result in your site being banned by search engines. How these cases are handled varies by web hosting provider. Typically, all rule-breaking sites will wind up suspended, while all responsible sites are spared. But this may not happen overnight.
Should one of the sites on your server receive heavy traffic, it will consume more than its fair share of bandwidth and result in slow response times for your website. Servers respond to requested files in a queue, and a visitor to your site may wind up at the end of a queue. If they experience a slow response time, they may have difficulty accessing your site and leave it altogether.

Keys:

  • Shared hosting is cheaper, but your business can be negatively impacted by the other sites that share your server.

 Dedicated Server Hosting

Dedicated server hosting is intended mainly for large website such as portals, search engines, content providers or forums. It typically requires more technical skills and monitoring. But it can be worthwhile in many cases.
Having all the available bandwidth of a server dedicated to your site means that visitors can upload or download materials without experiencing delays. And, though this may be obvious, dedicated server hosting is more secure than shared hosting. Each dedicated server has its own firewall, and everything stored on the server is less vulnerable to hackers and malicious codes.
Increased performance and loading times are another benefit. Requested files will load much faster because yours will be the only site in the queue. Fast loading times make for happy visitors.

Keys:

  • Dedicated server hosting is more expensive and intended for larger websites, but offers more security and faster speeds.


Be sure to do enough research to know how to meet the needs of your target or intended audience. Be creative, too. Don’t simply copy another website and put your own business name at the top.

Know your subject matter. If you are going to be producing a blog or original content, make sure you have the knowledge to make your content valuable.

Find the kinds of people who might want to use your products or services. Ask them what they expect from such a website. What topics and types of information do they want to see included? Take their responses to heart and create a site that caters to your potential customers and clients.

Keys:

Research your audience and their needs.

Provide relevant, original content that your audience will find engaging.



Domain names and SEO

Domain names are a factor in search engine optimization. Be sure to choose a domain name that is relevant and specific to your field.

Domain age is another consideration. Older domains are more expensive than newer domains, and search engines assume that an older, more expensive domain is better than a newer, cheaper one. If someone purchases an older domain name for a few thousand dollars, this indicates to the search engine that the content on that site will be worthwhile. Registration dates of domains can be checked by search engines using WHOIS. Google is likelier to trust a domain that is a year old over one that has just been registered. Existing page ranks and old links, though they may not be directly relevant to your purposes, can still bolster your website’s credibility with search engines.

Domain match is important to SEO as well. You are well on your way to high rankings if your domain name matches your keyword. Search engines classify domain matches as navigational queries. That is, if someone searches for “automotive” and your domain is “EnigmaWebDesigns.com,” search engines could classify that as a navigational query and indicate that your site is an authoritative listing.

This can be especially beneficial in niche markets, where sometimes a domain-matched site name, along with basic links and content, is enough to land a page one ranking. However, on the other hand, if your market is especially competitive then domain matching is not going to be enough for a first page ranking. You will have to spend more time and money creating quality content and links to improve your odds of getting a top ranking.

Keys:

  • Choose a domain name that includes a relevant keyword.
  • If possible, purchase an older domain name rather than registering a brand-new one.

Choosing your Domain Name

Choose a domain name that is short and easy to spell. Don’t use dashes in the domain name (for example, choose EnigmaWebDesigns.com rather than Enigma-Web-Designs.com).

If applicable, choose a domain specific to your country. This is called a country code top-level domains, or ccTLD. For example, choose .ca for Canada or .es for Spain. If you are based in or do business in a specific country, this can be extremely beneficial, because potential customers and clients will know that you are local to them.

If your site would benefit from an international audience rather than a local one, stick with a .com, .net or .org domain.

Keys:

  • Domain names should be short and easy to spell, and should not include dashes.
  • If offering a location-specific product or service, choose a domain name specific to that country.